- CATEGORY
- Cultural & Heritage
- YEAR
- 2026
Shubha Kaanuka celebrates the charm of Etikoppaka toys, bringing a traditional Indian craft into the world of thoughtful gifting. We created a visual identity that honours its roots while giving the brand a distinctive personality, complete with a custom wordmark and a mascot inspired by the owner and the craft itself. From five packaging designs and an expo setup to a brochure, brand book, visiting cards, thank-you cards, and bags, we carried the identity across every touchpoint. The fun part? Bringing a little heritage, a lot of character, and a fresh perspective together to create a brand that makes traditional gifting feel anything but ordinary.