The Brain behind the Beam

It all started with a ₹500 design gig. No fancy studio. No big plan. Just a laptop, a lot of curiosity and an unreasonable amount of love for design.

Seven years later, I’ve gone from designing things to designing brands — and somewhere along the way, found my niche in branding and identity design.

A Bachelor of Fine Arts from Gujarat gave me the design brain, while a Master’s in Marketing & Brand Management from London taught me that a brand is a lot more than a good-looking logo. (Although, we do love a good-looking logo.)

Since then, I’ve worked across industries and helped 40+ brands build identities that are clear, memorable and impossible to confuse with the one next door.

And somewhere between all the ideas, experiments, deadlines and beautifully organised chaos — BattiBeam came to life.